Learning toys LEARNING TOYS Alphabet & Counting

The Ms. Rachel™ Wooden Phonics Alphabet Sound Puzzle helps children learn the ABCs through engaging, multisensory play. Each wooden letter‑shaped piece lifts to reveal a matching picture—and when removed, Ms. Rachel sounds out the letter and says a word that begins with it. With 26 sturdy wooden pieces, light‑activated sound effects, and an on/off switch for quiet play, this early‑learning puzzle supports letter recognition, phonics, memory, and speech development in toddlers and preschoolers.

Join PAW Patrol™ on a mission to find the letters of the alphabet, poking and popping dots along the way! See the letters and pictures, say the words, and poke the irresistible buttons on every page to hear satisfying “clicks” and “pops.” This sturdy 10-page interactive board book invites kids to pop along with their favorite pups. Poke-a-Dot® books help encourage language development, counting, and fine motor skills. Patented Pop-a-Tronic™ technology lets kids discover different popping sounds by poking the dots from the front or the back, with pages raised or flat! PAW Patrol™ is always ready to help, inspiring preschoolers with a blend of teamwork, adventure, and humor as they develop social, emotional, and developmental skills through play.

Fill the pond with "fish," hold the squeezable rod, and reel in fun and learning with every cast! The "game" in Fish & Count Game is simple: Just lower the self-stick bait into the fishing pond, let it attach to one of the felted pieces, and lift out your catch. But the detail-packed printed fabrics and colorful, shaped pieces also offer unlimited opportunities for counting, sorting, matching, color identification, size comparisons, storytelling, and all kinds of imaginative play. This engaging preschool play set is truly adaptable for any age, letting kids draw from the information-rich illustrations on the reversible pool to help structure their own games and learning activities. Great for hand-eye coordination, finger strength, cognitive skills, and so much more! Melissa & Doug K's Kids toys nurture early childhood development in three key skill areas: physical, cognitive, and social. With interactive designs and multisensory features, K's Kids promotes constructive play and effortless learning, keeping interest high and new skills flourishing throughout the baby and toddler years!

Count on these learning cards for a unique twist on number fun! Poke the irresistible buttons to hear satisfying “clicks” and “pops” while developing early learning skills. Each side of the 13 sturdy cards features a number or a shape and a color, with corresponding dots to poke. Poke-a-Dot® learning cards help encourage counting, color and shape recognition, and fine motor skills. Patented Pop-a-Tronic™ technology lets kids discover different popping sounds by poking the dots from the front or the back, with cards raised or flat!

Can you spell early learning fun? Poke the irresistible buttons to hear satisfying “clicks” and “pops” while learning letters A to Z and first words. Each side of the 13 sturdy cards features a letter, along with objects that begin with that letter and corresponding dots to poke. Poke-a-Dot® learning cards help encourage language development, counting, and fine motor skills. Patented Pop-a-Tronic™ technology lets kids discover different popping sounds by poking the dots from the front or the back, with cards raised or flat!

The Ms. Rachel™ First Words Sensory Cards help little learners connect words to what they hear, see, and feel through rich, multi‑sensory play. This set includes 30 double‑sided cards featuring early first words paired with vibrant illustrations, touchable textures, peek‑a‑boo flaps, and even a mirror. Developed with Ms. Rachel and early learning experts, these cards support vocabulary building, memory skills, and sensory development from infancy through toddlerhood.