Shop by Age

Rev up playtime and take imaginations for a spin with this realistic play steering wheel mounted on a sturdy wooden dashboard with lights, sound effects, and moving parts, including a scrolling GPS! Turn the key to start and shift into drive to get the GPS rolling—turn the wheel to keep the car on the road on the GPS display! The interactive dashboard includes “hands-free” buttons on the steering wheel for a phone and the radio, which plays clips of music for each of four stations. Movable parts and buttons let kids three and older beep the horn, adjust air vents, turn on signal, hazard, and headlight indicators, and rev the engine. Set a timer to count down to empty gas tank, and remove the gas cap when it’s time to fill up! A terrific toy for hand-eye coordination, imaginative play, and to help teach cause and effect. This product is certified by the Forest Stewardship Council. FSC certification ensures that products come from responsibly managed forests that provide environmental, social, and economic benefits, and that forests are protected for future generations. Please note that FSC certification applies to new inventory only (FSC C156584)

The Melissa & Doug Deluxe Wooden Standing Art Easel transforms any room into a creative studio with its double‑sided design featuring a dry‑erase board on one side and a chalkboard on the other. It includes a locking paper‑roll holder (fits 12" or 18" paper rolls), child‑safe paper cutter, 4 easy‑clip grips, and 2 plastic trays for art supplies. The sturdy wooden frame is easy to assemble, folds flat for storage, and has adjustable height to grow with kids. Perfect for encouraging fine motor development, drawing practice, pre‑writing skills, and creative expression. Recommended for ages 3–8. This product is certified by the Forest Stewardship Council. FSC certification ensures that products come from responsibly managed forests that provide environmental, social, and economic benefits, and that forests are protected for future generations. Please note that FSC certification applies to new inventory only (FSC C156584)

Shopping and playful purchasing is exciting at the sturdy wooden Fresh Mart Grocery Store! The free-standing play space with smooth, curved corners and edges lets customers three and older browse the shelves and pay for purchases on one side, and allows the grocer to ring up items on the other. Realistic features include beeping “scanner,” a hand-crank conveyor belt, a card-swiping machine, a keypad/calculator, and cash drawer. Styles and colors may vary. Kids are sure to find everything on their shopping list at this friendly neighborhood grocery store! This product is certified by the Forest Stewardship Council. FSC certification ensures that products come from responsibly managed forests that provide environmental, social, and economic benefits, and that forests are protected for future generations. Please note that FSC certification applies to new inventory only (FSC C156584)

The Melissa & Doug Slice and Bake Wooden Cookie Set is a sweet introduction to pretend kitchen play! This colorful cookie set includes 12 wooden, sliceable cookies and 12 cookie toppings, a wooden knife, spatula, cookie sheet, and a kitchen mitt for safe, imaginative play. Your little baker can pretend to slice the cookies, place them on the cookie sheet, make believe they're baking, and then use the oven mitt for the "hot" cookies once they're done. (Note: the toy kitchen utensils are not meant for use with real food or with real kitchen appliances). Then it's decorating time! The 12 "vanilla" and "chocolate" frosting pieces attach to the cookies with self-stick tabs and are painted with yummy-looking sprinkles, candy pieces, and icing patterns, so kids can create a variety of cookies. They can serve the cookies with the included wooden toy spatula. When playtime is over kids can store the cookies in the durable dough tube so they're ready for next time. What a delicious way for kids ages three and older to practice fine motor skills, number concepts, and more, while pretending to bake and serve sweet treats.

The Melissa & Doug Unicorn Water WOW! is a reusable, no-mess water reveal activity pad. Kids use the chunky refillable water pen to color in the pages and watch bright unicorn scenes appear like magic. When the page dries, the pictures disappear so kids can play again and again. It is great for travel, quiet time, and screen-free fun. This product is certified by the Forest Stewardship Council. FSC certification ensures that products come from responsibly managed forests that provide environmental, social, and economic benefits, and that forests are protected for future generations. Please note that FSC certification applies to new inventory only (FSC C156584)

Take creative play on the go anytime with the Melissa & Doug Take-Along Activity Easel! This sturdy wooden tabletop easel is double-sided, with a chalkboard on one side and a dry-erase board on the other. Use the six included liquid chalk markers in a rainbow of colors on both surfaces, and the felt eraser so kids can draw again and again! Four double-sided activity borders and five double-sided tracing cards clip on to the easel and are great for matching, counting, practicing letters and numbers, and measuring with the built-in ruler. Rubber grippy feet keep the easel steady on any surface, and a child-safe integrated locking device is easy for kids to open but stays tightly closed, keeping all the accessories in one place--stored conveniently inside! The activity arts and crafts easel is a great way for kids three and older to tap into their creativity, develop fine motor skills, and boost cognitive skills like numbers, letters, matching, and sorting. The double-sided easel encourages co-play and cooperation, and helps creativity and imagination flourish! This product is certified by the Forest Stewardship Council. FSC certification ensures that products come from responsibly managed forests that provide environmental, social, and economic benefits, and that forests are protected for future generations. Please note that FSC certification applies to new inventory only (FSC C156584)

The Sticker WOW!™ PAW Patrol Chase Bundle introduces a whole new way for kids to play with stickers. Featuring Chase the Police Pup as a collectible stamper, kids can stamp PAW‑Patrol‑themed stickers onto a 24‑page activity pad, a bonus 24‑page mini pad, and other creative projects. With 500 stickers total, this set delivers fidget‑friendly stamping fun while strengthening early skills like matching, counting, and search‑and‑find.

The Ms. Rachel Water WOW! Color‑Reveal Pad lets kids color with water to reveal vibrant scenes based on four of Ms. Rachel’s most-loved songs and activities (“Where’s Mama?”, “What’s in the Box?”, “Icky Sticky Bubble Gum,” and “Day at the Beach”). Pages dry completely so kids can color again and again, and the chunky refillable water pen stores neatly inside the spiral‑bound pad—perfect for mess‑free learning and travel

Grilling and frying has never been so fun! Satisfy hungry imaginations with Melissa & Doug Water WOW! color-changing play food. Flip play burger, veggie burger, or pancake on the grill and griddle, squeeze water from the spatula when flipping, and watch colors change as food magically “cooks”! Add water to the fryer and play chicken tenders, onion rings, and fries to the fry basket to “deep fry” more treats. Serve with felt fixings and burger buns that reveal ketchup and mustard when water drips from the condiment squeeze bottle. Let the pieces dry and cook with water again and again! Combine this with the Melissa and Doug Simmer & Stir Stovetop Play Set with Water Wow!® Color Changing Play Food to create the ultimate pretend play world! For 35+ years, Melissa and Doug has crafted imaginative preschool toys and durable wooden toys built to nurture childhood wonder, with everything from a life-sized grocery store playset to a play kitchen playset and play food to serve plush toys & puppets, to costumes, arts & crafts, and road trip activities for kids. It’s the kind of kid-powered play that builds independence and confidence!

Little drivers will have good, clean fun with the Melissa & Doug Spray & Shine Car Wash! Spray the jumbo-sized red sports car with ice cold water from the car wash basin using the built-in pump sprayer, and watch the “dirt” magically disappear! Make it sparkle with the sponge, squeegee, and play soap bottle, wipe with the towel, and shine with the battery-free buffer (just pull the tab to make it shake!). Drive away through the car wash drying rollers and hit the road for imagination-fueled car-zooming adventures! Rinse it with warm water to make the dirt re-appear—time to head back to the car wash to rinse and repeat! The car should not be exposed to direct sunlight and may change back to “dirty” after a time. Color changing is heat dependent, so be sure to add ice cubes to the car wash basin to clean and to use warm water to make dirt reappear. Kids three and older will love vrooming, zooming, and cleaning again and again while boosting important developmental skills, like motor development, storytelling, and learning a bout cause and effect.

The Melissa & Doug Water WOW! Stir Fry Set lets little chefs cook with magic, using only water to change play food from "frozen" to “cooked”! Kids can drip water from an olive oil bottle or squeeze it from a special spoon to watch vegetables and proteins magically change color, providing hours of mess-free, repeatable, and screen-free fun.

Perfect for mess-free imaginative pretend play, this innovative wooden vending machine play set, the Melissa & Doug Sort, Stock, Select Beauty Kiosk, DOES NOT CONTAIN REAL COSMETICS. It is packed with features and fun, including realistic-looking pretend play toy makeup accessories for eyes, lips, and face that let budding makeup artists imagine different looks and practice daily skin care and makeup routines! Open the back of the kiosk and stock it with nine double-sided play beauty accessories, including wooden lipsticks, pretend eye shadows (NO COLOR IS TRANSFERRED), flip-top lotion tube, and double-sided pouches. On the front, select an item, insert a color-matching play coin or bank card, press the corresponding letter and number button, and the play makeup drops into the collection drawer! No batteries required! There’s a sign that can be personalized and a reusable activity card for keeping track of what to stock, order, and how the pretend play beauty items are used. The sturdy kiosk measures 17 inches high x 12.5 inches wide x 5.5 inches deep, and requires no assembly. This vending play set is an engaging, hands-on way to help teach kids about cause-and-effect, and to encourage letter, number, and color recognition, sorting, matching, counting, and fine motor skills. All the pieces store in the vending machine for easy cleanup. This product is certified by the Forest Stewardship Council. FSC certification ensures that products come from responsibly managed forests that provide environmental, social, and economic benefits, and that forests are protected for future generations. Please note that FSC certification applies to new inventory only (FSC C156584)

Visit a farm, a prehistoric landscape, a desert oasis, a jungle, or the deep blue sea, all in this interactive sticker book! The glossy, full-color backgrounds are ready to be filled with over 150 stickers: Stick a dinosaur by the prehistoric pond and a shark in the ocean--or mix them up and make silly scenes! The easy-to-peel vinyl stickers can be lifted off and repositioned again and again, so kids can follow their imaginations fearlessly. This product is certified by the Forest Stewardship Council. FSC certification ensures that products come from responsibly managed forests that provide environmental, social, and economic benefits, and that forests are protected for future generations. Please note that FSC certification applies to new inventory only (FSC C156584).

Welcome to the ultimate happy place! The Cheery Lane Complete Neighborhood Bundle brings the entire town to life by combining our customizable modular dollhouse, the interactive three-vehicle fleet, and an expanded cast of diverse, posable friends. Toddlers can build their own custom home layouts with the top-down accessible fold-out rooms, then send the nine included characters out for a drive in the family car, school bus, or tilting garbage truck. Whether they are loading passengers for a trip around the playroom, hosting a pretend dinner party with the chunky furniture, or acting out daily neighborhood routines, the seamless interaction between the house, vehicles, and figures naturally builds fine motor coordination, spatial reasoning, and social-emotional skills. Packed with sensory-rich materials and endless storytelling potential, this mega-playset delivers the ultimate open-ended, screen-free play experience that will grow with your child for years to come!

Welcome to the happiest neighborhood in the playroom! The Cheery Lane Neighborhood Play Bundle brings together our delightfully customizable modular house and a diverse cast of extra posable friends to create an instant community for your toddler. Little ones will love arranging the fold-out rooms and chunky furniture to build their own unique home layouts, designed for easy access from the top down. By combining the house with a full crew of tactile, bendable figures, children can act out everyday routines, host pretend neighborhood get-togethers and invent their own joyful stories. As they maneuver their new friends from the kitchen to the bedroom, they are naturally building fine motor coordination and early social-emotional skills. It is a wonderfully engaging, sensory-rich play system designed to inspire years of hands-on, screen-free storytelling.